Launched in the Spring / Summer 2001 collection, the concept of ‘me ISSEY MIYAKE’ is to make lightweight, compact, comfortable to wear and easy to care for clothing - fashions crafted to accentuate the pleasure of everyday living. Continuing in its quest to develop materials that are a joy to wear, ‘me ISSEY MIYAKE’ presents clothing in richly varied colors and patterns that are perfectly suited to various scenes throughout the year. Known as “me ISSEY MIYAKE” within Asia, the collection is sold under the brand name ‘CAULIFLOWER’ in Europe and the United States - a playful reference to one of the major fabric techniques and products within the collection.